Editorial Project | Press Kit


Lucca and Tuscany from an editorial, cultural, and territorial perspective.

THE TuscanyLucca It is an independent digital publishing project dedicated to promoting Lucca and Tuscany to an international audience. The project brings together content about history, culture, heritage, territory, gastronomy, wines, events, experiences and lifestyle, valuing both recognized places and initiatives that express local identity. Lucca is for those who wish to experience it, not just visit it.


About TuscanyLucca

ToscanaLucca was created with the purpose of presenting Lucca and Tuscany in a contextualized way, bringing the reader closer to the history, culture, and reality of these territories. The editorial proposal combines information, research and curation, offering content that helps the reader better understand the places they visit and discover new ways to connect with the region. The project is developed for an international audience interested in to travel, get to know, stay in, or establish a closer relationship with Tuscany..


Editorial line

The content of ToscanaLucca is organized into different editorial areas:

Discover | Lucca and Tuscany: cities, villages, heritage, culture, nature, and experiences.

Living & Investing | Content related to living in Tuscany, extended stays, and opportunities connected to the region.

Culture & History | Heritage, traditions, characters, events and cultural identity.

Gastronomy & Wines | Local products, producers, gastronomy, wines and traditions related to the territory.

Events | Festivals, cultural events, exhibitions, celebrations and relevant happenings in the region.

Publications | Guides, eBooks, and other editorial content developed to offer information, context, and in-depth study about Lucca and Tuscany.


Public

ToscanaLucca is aimed at an international audience interested in learning more about Tuscany, whether as a travel destination, a cultural experience, or a place to stay for a longer period. Its readers include independent travelers, people interested in culture, heritage, gastronomy and lifestyle, foreigners considering living in the region, as well as professionals and organizations linked to tourism, hospitality, culture and the region.


Institutional Relations & Press

ToscanaLucca acts as an editorial channel for disseminating information and content about Lucca and Tuscany, remaining open to cooperation with... Public bodies, municipalities, museums, foundations, cultural associations, tourism entities and other institutions linked to the territory..

Editorial space

The project provides editorial space for the dissemination of informative content related to cultural events, inaugurations, exhibitions, projects restoration and preservation initiatives, heritage enhancement initiatives, and other actions of public and cultural interest..

Also received press releases, press notes, official statements, institutional information and iconographic materials Intended for the production and updating of editorial content. The publication or use of the materials received is subject to editorial review and suitability to the proposal and criteria of ToscanaLucca.


Publications

Lucca – Far Beyond the Walls

ToscanaLucca's first major publication is the eBook. "Lucca – Far Beyond the Walls", dedicated to discovering the city beyond its main tourist attractions. This edition brings together 108 pages, 12 chapters and 3 appendices, in addition to supplementary materials.

The content includes: a digital map of Lucca; the locations of the points presented in the eBook; and a practical Italian dictionary for travelers. The publishing collection anticipates new publications dedicated to different areas of Tuscany.


Editorial & Communications Contact

For sending press releases, official iconographic materials, institutional information, story suggestions, or to establish contact with the project:

Website: www.toscanalucca.com

Writing & Communication: contatti@toscanalucca.com

Coverage area: Lucca, Province of Lucca and Region of Tuscany


TuscanyLucca

Where Tuscany reveals itself through places, stories, and experiences.